Solving Scheduling Challenges: How Storyblok Leveraged Cal.com

Meet Storyblok

Storyblok is a CMS solution for developers and marketers that's changing the way people think about headless content management. The product comes with a built-in visual editor and helps users accelerate their time to market. From ideation to digital asset management and localization features, Storyblok takes the headache out of constructing and shipping products at scale. It does this by making it easy for team members to collaborate and streamline the way they work.

One of the great things about Storyblok is that they walk the talk. After all, it's one thing for a startup to say that their product is different, but it's another for them to actually show it. Storyblok believes in their product. That's why they have a team of account executives and developer relations engineers who are ready to offer live demos of the product.

This is an essential feature that helps key decision-makers within prospective organizations have their questions answered in real-time. It also means these key individuals can see how the product works in real-time, making it easier for them to envision the value it represents.

The Challenge: Uneven Meeting Distribution

Storyblok came to Cal.com because they had a problem. Meetings weren't being evenly distributed among their team of developer relations engineers. Often, a handful of engineers would end up with 90% of the bookings. This was far from an ideal solution, as it could potentially contribute to burnout and meant that other available individuals weren't being leveraged to full capacity. This imbalance negatively impacted both internal and external-facing partners.

Switching to Cal.com's fixed round-robin scheduling dramatically streamlined our demo process. Our account execs no longer struggle to match availability with developers, and we’ve seen a 50% increase in demo efficiency.

Additionally, because Storyblok is a fully remote organization operating and serving clients across 40 different countries, they regularly faced challenges when handling multiple availabilities across different time zones.

Cal.com has made scheduling sales demos seamless. It automatically matches our team with the right engineers, balancing the workload and optimizing availability."

Prior to using Cal.com, all of this was managed manually with Calendly, which, unfortunately, didn't have the built-in tools needed to make this process efficient and impactful. This meant that the process of booking meetings ended up being significantly more costly in terms of both time and personnel than it needed to be.

Cal.com: The Solution

Cal.com is customizable, open source, and built by a remote-first, async team. This means it comes with a wide range of tools to simplify anything and everything related to calendar scheduling infrastructure. Cal.com was able to solve Storyblok's problem via a feature called Fixed Round Robin. This is a meeting type that Cal.com developed specifically for Storyblok.

"With Cal.com's help, Storyblok completely transformed their demo process. No more juggling between developer availability and account executive schedules—everything was now automatically optimized for both sides."

Cal.com's fixed round-robin booking type was built specifically for Storyblok, though it was later rolled out and made available for all paid users. This event type facilitated a balanced workload among Storyblok engineers and account executives. It did this by pairing classic round-robin meeting distribution and time slot allocation with the concept of pre-designated hosts.

"Cal.com's technology allows Account Executives to focus on what they do best—selling Storyblok. The automated matching between our global sales team and developers ensures every client gets a high-quality demo without scheduling delays."

Using Cal.com to manage appointment booking changed everything for Storyblok. It meant that meetings were evenly distributed among the right team members. It also reduced burnout and helped to balance costs by ensuring that team members were neither overextended nor under-leveraged.

The Result

By switching to Cal.com from Calendly, Storyblok was able to easily and effortlessly match prospective clients with the right demo team based on factors related to availability, time zone, and region. This, in turn, enhanced efficiency overall, as it meant that Storyblok's team didn't have to manage any of the meeting bookings manually or go through bookings to check for errors.

"Switching from Calendly to Cal.com saved Storyblok account executives hours of back-and-forth trying to find available engineers. Now, they let the system handle scheduling, which balances workloads across 40+ countries and ensures clients always connect with the right engineer for their needs."

Additionally, since Cal.com's infrastructure product is localization-friendly and available in over 25 languages, this was a solution that could be applied to all of Storyblok's representatives across the board internationally. Storyblok is one of many startups that Cal.com is proud to empower through our scheduling infrastructure. This teamup highlights how Cal.com continues to support the growth and success of forward-thinking companies like Storyblok on a global scale.

Cal.com is always FREE for individuals - Sign up!